Tuesday, August 30, 2011

Selecting Best Keywords to Target

Keyword research is most important part of any SEO campaign. Select wrong keywords to target and your entire SEO campaign will result in nothing but loss of time and efforts. Choosing the wrong keywords will force you to re-work your pages for new keywords and wait for the search engines to re-crawl your site. For this reason, a few hours trying to pick the right keywords is time well spent? 

To start, take a look at your pages. Look at them carefully and write down the words and phrases that best define your site. Try to build a list of two or three word phrases using free keyword research tools like Google Adwords Keyword Tool. Once you have developed this list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply). 

Here are some steps which can guide you through selection of best keywords to target. 

Steps to select best keywords to target: 

  1. Select the right keywords for each of your individual pages. 
  2. The best keywords will be those that are popular search terms (terms that people actually search for), and that clearly describe the purpose and the content of your pages. They will also have to be keywords for which there is relatively low competition. 
  3. The more specific your keyphrase, the easier it will be for your site to rank well. You should therefore target keyphrases with three or more words to significantly improve your chances. 
  4. There is no sense in trying to optimize your pages for super-competitive keywords where you don't stand a chance of ranking well (most one-word keyphrases fall into this category: for example, it would be impossible to rank well for the keyword 'phone'). It would be better to target phrases like: 
    1. 'mobile phone' - easier but still competitive 
    2. 'smart mobile phones' - easier and less competitive 
    3. 'business purpose phones' - easier and not as competitive.

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Sunday, August 28, 2011

Website SILO Structure

While doing SEO of any website we talk and do a lot on on-page and off-page optimization. We optimize website’s title and Meta tags, its content; we use H1 and H2 heading tags. We focus a lot on link building and try to get relevant and quality back-links. But what is it that we still done rank on the chosen keywords. There’s one thing that we often ignore or just forget to include in our SEO strategy which is website SILO.

What is website SILO and how to implement it?

A silo is nothing fancy. It is actually a term coined by Bruce Clay. A silo is simply a category or folder in which you place web pages related to the topic of the silo. We can define SILO in laymen’s terms as creating a specific category (as a landing page) and then creating nested posts within that category to support the themed / topic through the collective relevance and authority of the documents. In a SILO website the pages link selectively in sequence (to the post before or to the next post) in the series of posts or nested pages. You can view the image below to get clearer picture of a good SILO structure for any website.
So a website SILO helps in better indexation of website pages and crawlers find it easy to crawl website. Thus it helps in improving rankings.

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Sunday, August 21, 2011

Appear Offline to Selected Friends in New Facebook Chat

I have seen my friends on facebook who remain offline but still I see that they comment or send messages, and then there are others who just get irritated by pings from their friends on facebook chat but don’t know how to turn it off and then they are left with no other option but to logout. They are not able to chat even to those with whom they want to.

I have asked many people about this kind of behavior and they just say that they don’t want to talk to particular group of people or remain offline to colleagues during office hours. But they don’t exactly know how to do this, for them there is good news that facebook has already given a thought to this and this facility of getting offline for a particular group of friends is available for long.

Step-1: Create a list of friends on facebook

For doing this first of all you should create a list of friends. I will show you how to do this...

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