You might
have probably heard that hosting a business blog will help you in your internet
marketing plan and you have started planning to have a business blog. Business blogging no matter helps, whether
goal of your business to have website is lead generation or if you have a
shopping cart or if it just exists for branding and educate your potential
customers, business blogging can help you with everything. It will help you in SEO as well.
So what’s
the best practice to host a business blog, on a sub-domain, in a folder
structure or on an entirely new domain? Here are the pros and cons of choosing
between these options for business blogging.
·
Search Engine Optimization (SEO): Most of
the Search engine optimizers will advise you to go for business blogging for
the simple reason that it will help improve website’s ranking in search
engines. Now the question is How? Whenever you publish a new blog post a new
web page is created that can be indexed in search engines to help you get found
online, so for this you really want your business blog to be associated with
your main website. That way, any SEO juice you generate from your blog will
automatically benefit your business website as well. Hosting your blog on a
free platform’s URL like http://businessname.wordpress.com will only guarantee
that the SEO credit you’ve built gets applied to the blogging platform, not
your own website.
·
Branding: There are a few
negatives associated with hosting your blog separate from your main website
that affect your company’s branding. First, even if you link to the blog from
your website’s main navigation, your site visitors will get sent to a
completely different website, which may not espouse design and branding
elements consistent with your main website and may result in confusion.
Furthermore, sending site visitors to a blog on a free platform can result in
the perception of your brand as unprofessional or unreliable.
·
Centralization: If you have planned
to have a separate domain for business blogging then you lose the engagement to
happen on your main website, and you want your blog visitors to associate your
blog with your brand name. Because our ultimate goal is to attract visitors to
your main website by using your blog. So by hosting blog on a separate domain
you’re sending website visitors away from your main website. Another thing with
this is that you have to run separate link building campaigns, one for your
corporate website and another for business blog.
By now you
might have probably figured out that its best to have a business blog either as
a sub-domain (e.g. http://blog.businessname.com) or in a sub-folder (e.g.
http://website.com/blog). Free blogging platform like blogspot, wordpress,
typepad etc. are strict no no for business blogging.
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